YouTube for Business: The Easy Path to Content

Social media marketing, WordPress, YouTube, SEO, blogging, re-targeting, PPC, Google AdWords, Google Analytics… the list of different tasks for your online business can seem overwhelming. Here are 5 smart ideas for your online business that you can do yourself, even if you have very little technical expertise.

There are many differing perceptions of internet marketing ranging from the over-enthusiastic to the downright cynical. Running an online business is a very straight-forward enterprise but not an easy one. To succeed requires the right mindset; it is a business first and foremost and must be treated as such. A casual and/or uncommitted approach will never reap the dividends which are there for the taking.

One of the biggest parts of owning a company is handling your online presence. Unfortunately, business owners often are not trained in the digital side of business owning.

When I think of an online business, many things come to mind. Internet Marketing, niche marketing, product creation and selling, product launches, affiliate marketing, selling on amazon or eBay, there are many more to add to this list.

If you’re planning on creating a membership site, then you need to ask yourself how you can create content that will be good enough to sell that site. This might sound extreme but ultimately, this is what you will be doing: creating content that will be compelling enough that people will pay in order to get more. So the question is: what kind of content do people find engaging enough that they would be willing to pay for it?

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt.A business needs the services of another for operational reasons (e.g. a food manufacturer employing an accountancy firm to audit their finances).A business re-sells goods and services produced by others (e.g. a retailer buying the end product from the food manufacturer).