Words Tell, But Stories Sell
The most effective content online often contains a story somewhere in the text. Whether you are writing content for an online site, or just writing your own blog posts, sharing a story is one of the best ways to get people to buy what you are selling.Are You Making the Most of Digital Advertising?
The new age trend implies a strong presence on the digital front for every brand. The companies who do not follow suit may need to alter their ways. Here is a little insight on how you can make the most of your digital space and derive most from digital media for your business.Capitalizing on Mobiles As the Primary Channel for Customer Engagement
According to the industry report, smartphones have been changing the way the customers engage with a brand. Satisfying mobile experiences give demanding consumers more ways to stick to a brand. If the mobile experience is not enjoyable, the consumer tends to research and carry on with other brands for a better experience. Thus, it is important for brands to create customer friendly responsive websites that are easy to access, or they might lose them completely.Optimize the Customer Journey to Sell More
One of the best strategies for customer acquisition that marketers utilize in order to increase returns is conversion rate optimization. Unfortunately, many are not doing properly. Even though a very high percentage of paid marketing campaigns are not successful, marketers continue to blindly invest in such advertising methods to increase traffic.How Can I Do Online Marketing?
There is no doubt that having a proven strategy for online marketing is an important for businesses today. Offline marketing is great, but it’s not enough these days. Here are 5 online marketing strategies that are proven to work.How to Position Yourself As a Thought Leader in Your Niche
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.