Retargeting Advertising – Friend or Foe?
Retargeting is designed to re-engage your previous website visitors by displaying customised advertisements to them that are relevant to the products and pages they previously viewed on your website, as they browse other sites.You may be considering incorporating retargeting in your marketing strategy and questioning whether or not it is worth it. This article presents the key advantages and disadvantages of retargeting and whether it should be considered part of your overall marketing mix.Digital Marketing: Do Organizations Need It?
Digital Marketing is an extensive field. Businesses who are digitally active will surely gain on the mind-share of their customers.5 Drawbacks Of Email Marketing And How To Solve Them
Even though email marketing gets results, it does have its disadvantages. Here are 5 of the most common issues that business owners face with email marketing and how you can overcome them.Why Copying Another Website’s Code May Be Harmful
We all have a favorite website and a favorite website design. We are impressed by some websites and also detest many. We try and incorporate what we have seen and felt about other websites, into our own web design, sometimes copying large chunks of the other websites.4 Content Marketing Myths That May Derail Your Mobile Strategy
The numbers are impressive: Gartner reports that global sales for tablets reached 195.4 million in 2013, a 68% rise from the previous year. Meanwhile, the number of Smartphone users has grown exponentially year on year to about 1.75 billion globally.Top Secret Business Income Funnel Revealed
Your business’ success depends on you and the actions you take to make it successful. Veteran business owners and the ‘gurus’ have one secret strategy that they have been keeping to themselves. With this one little secret strategy you will exponentially grow your income and your customer good will.