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In a shifting B2B customer landscape, with buyers moving 57% of the way through the customer journey before contacting sales, it is critical to understand what touchpoints are influencing the purchase decision. For B2B marketers, prioritizing the customer needs when developing a B2B marketing strategy is key. Often this discipline of elevating how to meet these customer needs falls into two camps: customer experience (CX) and user experience (UX). It is important for marketing leaders to understand how customer experience and user experience must work together to align with the buyer journey and engage ideal customers.

Wow, is the word people think of when they see a Facebook page with over 100,000 likes in a month. The next question would be, is this only possible for celebrities and star athletes, which I will contest that by saying “no”, with the right strategy and diligence.

For generating B2B leads online, you need to exploit all available options and work hard while keeping up to date with the latest trends. Discover a set of proven techniques, including ones for more effective email marketing and social media marketing, which will help you to achieve better results.

Since 2007 there has been a massive shift of people buying goods and services on the internet. But this does mean that every online entrepreneur will have a successful internet business.Here are 5 practical tips that you can put to use right away.

This article addresses the struggles that a great majority of internet marketing entrepreneurs faces along the journey to become qualified to take in their hands the control of his business and know the ropes in and out… It seems to be, that most of the successful entrepreneurs has identified at some point or another in their journey the advantage and value of having high quality mentorship…

Many online marketers tout their “unique” or “new” way of doing things. In reality, they are just rehashing the tried and true methods proven out by those who have gone on before them. But truthfully, if you want to stand out from your competitors, there is only one way to be successful. You MUST solve a problem your potential clients have. Otherwise, why would be they be searching and come across your website? If you are unable to offer a solution to their problem, why should they buy from you? Find out what problem they are having and then offer them the solution. They will view you as credible and will buy your product or service. In this article, I tell you how to do that.